California’s First National Heritage Area is Getting a Fresh Brand Identity

WEST SACRAMENTO, Calif. (August 5, 2025) – Established by Congress in 2019, the Sacramento-San Joaquin Delta National Heritage Area – California’s first and only National Heritage Area (NHA) – is set to be branded and marketed.

The Delta Protection Commission (DPC) is teaming up with Honey, a design and marketing studio in Sacramento, to create a Tourism Brand and Marketing Plan for the NHA that will promote sustainable tourism and economic development in the region by encouraging responsible use of, and visitation to, the Delta’s unique resources and communities.

“This project is a significant step,” says Program Manager Blake Roberts. “For two decades, we collaborated with our Congressional delegation and the public to establish the NHA. Now we are excited to embark on an important effort that will demonstrate to visitors what a special place the Delta truly is.”

Honey “believes strong branding begins with listening,” says the agency’s president Maggie Hamilton Giordanengo. “We are honored to immerse ourselves in the voices, values, and lived experiences of the Delta communities to craft a brand that inspires sustainable tourism.”

The rollout of the plan will include public outreach, market research and the creation of a brand toolkit. The project is expected to be completed by late June of 2026.

The NHA is managed by the DPC, which is committed to supporting the region’s economic development and the preservation of its historical and cultural significance.

There are 62 National Heritage Areas in the United States. NHAs support historic preservation, natural resource conservation, recreation, heritage tourism, and educational projects through public-private partnerships.

For more information about the Delta NHA Tourism Branding and Marketing plan, contact Kira O’Donnell, NHA information officer, kira.odonnell@delta.ca.gov, (530) 650-6362; or Blake Roberts, NHA program manager, blake.roberts@delta.ca.gov, (530) 650-6572.

For more information about the Sacramento-San Joaquin Delta NHA, see our fact sheet (PDF) and the NHA Management Plan (PDF), visit the DPC’s website or call (916) 375-4800.