Delta NHA Management Plan Goals, Objectives, and Strategies

The following are goals, objectives, and strategies excerpted from the Sacramento-San Joaquin Delta National Heritage Area Management Plan (PDF).

You may also be interested in Delta NHA Themes and Storylines.

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Goal 1: Interpretation

Guided by interpretation, and through institutional leadership and community projects, promote and instill an evolving understanding and appreciation of the historical and ongoing changes in the Delta’s land, water, wildlife, and communities.

Objective 1.1 A Network of Interpretive Providers Supported by the NHA Serves as the Foundation for Interpretation.

Strategy 1.1.1 Continue the Interpretive Planning Task Group to Support NHA Interpretive Planning and Projects.

Strategy 1.1.2 Encourage Collaborative Opportunities Among NHA Interpretive Providers to Develop and Implement Interpretive Programs and Media.

Strategy 1.1.3 Broaden Interpretive Content and Resources Through Scholarly Research into the NHA’s Interpretive Themes.

Strategy 1.1.4 Provide Technical Assistance to NHA Interpretive Providers to Develop Interpretive Plans and Projects.

Strategy 1.1.5 Provide Virtual and in-Person Interpretive Training to NHA Partners to Enhance Interpretation Skills, Interpretive Site Management, Exhibit Development, and Related Skills.

Strategy 1.1.6 Provide Interpretive Training Opportunities to Recreation Business Staff and Interpretive Materials for Visitors Who Use Their Services.

Strategy 1.1.7 Connect People with Volunteer Opportunities at NHA Sites.

Strategy 1.1.8 Explore Grants and Other Funding Opportunities for Interpretive Planning and Projects.

Objective 1.2 Interpretation Orients Residents and Visitors to the NHA Through Outreach Programs, Special Events, and Signs.

Strategy 1.2.1 Promote Delta-Wide Themed Special Events, Such As “Delta Days” or “Delta250” at NHA Sites.

Strategy 1.2.2 Prepare an Interpretive Sign Plan to Aid in the Placement, Design, Funding, and Placement of Interpretive Panels in the NHA.

Strategy 1.2.3 Fund Plaques for National and California Register Sites in the NHA.

Strategy 1.2.4 Develop Thematic Trail Messaging That Connects Interpretive Sites Throughout the NHA.

Objective 1.3 Interpretation Connects People to the NHA’s Culture, Economy, History, and Natural Environment, and Inspires Them to Protect the Region’s Precious Natural Resources.

Strategy 1.3.1 Develop Interpretive Content, Programs, and Materials That Place the NHA in the Context of State and National History and Economy.

Strategy 1.3.2 Promote the Area’s Agricultural Heritage Through Exhibits, Programs, and Events, Including Culinary Experiences.

Strategy 1.3.3 Highlight the Work of Past, Present, and Upcoming Artists and Writers Whose Work Includes the NHA Through Exhibits, Presentations, and Artist-in-Residency Programs.

Strategy 1.3.4 Share Natural Resource-Themed Interpretive Content, Including Existing Water Education Programs and Training, with NHA Sites and Along Established Land and Water Trail Networks.

Objective 1.4 Interpretation Inspires People to Learn About the NHA’s Native American and Immigrant Communities and to Appreciate Their Contributions to the Region’s Culture and History.

Strategy 1.4.1 Establish an Advisory Council with Tribal Representatives to Develop Culturally Sensitive Educational Content.

Strategy 1.4.2 Collaborate with Native American Tribes to Develop Interpretive Content About Traditional Indigenous Land Management Practices and Perspectives.

Strategy 1.4.3 Establish a Funding Source for Native American Tribes and Other Cultural Groups to Assist with Their Time and Expenses Related to Developing Interpretive Programs and Educational Content for the NHA.

Strategy 1.4.4. Develop Interpretive Content and Programs That Describe the Connections of Cultural Groups to the NHA Landscape.

Strategy 1.4.5 Promote NHA-Themed Interpretive Materials and Programs Through Cultural Organizations.

Objective 1.5 Support Regional Educational Programming and Curriculum Tied to NHA Themes.

Strategy 1.5.1 Connect Schools to Existing NHA Curriculum and Educational Program Opportunities.

Strategy 1.5.2 Provide Funding to Develop Additional NHA Interpretive Programs and Educational Content Tied to California Content Standards for Education.

Strategy 1.5.3 Encourage the Development, Promotion, and Implementation of Citizen Science Programs.

Strategy 1.5.4 Sponsor Hands-on Experiences and Field Trips for Students Related to the NHA’s Interpretive Themes.

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Goal 2: Resource Stewardship and Enhancement

Steward the heritage and culture of the Sacramento-San Joaquin Delta, by identifying, preserving, conserving, and enhancing the unique identity, resources, and living traditions of the Sacramento-San Joaquin Delta.

Objective 2.1 Through National Heritage Area Support and Projects, Leaders and Residents are More Aware of the Importance of Preserving Historic Resources That Contribute to the Area’s Unique Sense of Place.

Strategy 2.1.1 Document Historic Resources and Cultural Landscapes in the Delta.

Strategy 2.1.2 Secure Technical Assistance from the California Office of Historic Preservation to Develop a Historic Context Statement for the NHA Region.

Strategy 2.1.3 Support Designations of Historic Resources, Including the Development of Best Practices.

Strategy 2.1.4 Provide Information and Coordinate Training to Educate Residents and Leaders, Including Elected Officials, About Preservation and Its Benefits.

Strategy 2.1.5 Support the Existing Groups and Organizations That Promote Historic Preservation Through Grants, Technical Assistance, and Collaborative Stewardship.

Strategy 2.1.6 Promote and Educate Community Organizations, Property Owners, and Developers About the Mills Act and Other Tax Programs That Provide Incentives for Preservation.

Strategy 2.1.7 Create a Fund to Preserve Historic Places and Landscapes.

Strategy 2.1.8 Provide Information and Coordinate Training to Educate Residents and Partners on How to Save Historical Records, Documents, and Artifacts.

Strategy 2.1.9 Study and Support Expansion of the NHA Boundary.

Objective 2.2 The Region’s Leaders and Residents Embrace a Conservation Stewardship Ethic Centered on the Integrity of the Rivers and Estuary, Habitat Protection, and Native Biological Diversity and Productivity.

Strategy 2.2.1 Share Educational Information Developed by Partners About Conservation Strategies and Environmental Issues.

Strategy 2.2.2 Recruit Volunteers and Coordinate Activities and Events to Clean Up the Region’s Landscapes and Waterways and Combat Invasive Species.

Strategy 2.2.3 Support Development of a Virtual and Physical “Collaboratory,” a Hub for a Network of Agencies, Academia, Non-Governmental Organizations, Communities, and Industry to Better Address Major Modeling, Data, and Management Issues.

Objective 2.3 The National Heritage Area Supports Projects and Programs to Foster Understanding and Appreciation of the Region’s Cultures and Living Traditions Among Residents, Leaders, and Visitors.

Strategy 2.3.1 Develop a Committee to Advise on Cultural Projects.

Strategy 2.3.2 Support Initiatives to Do Ethnography and Spoken History, and to Document Culture and Living Traditions.

Objective 2.4 Support California Native American Tribes and Descendants of Native Peoples to Reconnect with, Experience, and Celebrate the Significant and Ancient Cultural and Natural Resources in the Region.

Strategy 2.4.1 Consider the Development of a Tribal Land Acknowledgement.

Strategy 2.4.2 Continue to Engage California Native American Tribes in the Planning and Implementation of NHA Projects and Programs.

Strategy 2.4.3 Facilitate Documentation, Interpretation, and Right of Access to Places with Meaning for or Traditional Use by Native People.

Strategy 2.4.4 Provide Opportunities to Document, Interpret, and Practice Traditional Lifeways Based on the Region’s Natural Environment.

Strategy 2.4.5 Support Educational Programs to Facilitate Intergenerational Knowledge of Tribal Histories, Cultural Traditions, and Traditional Ecological Knowledge.

Strategy 2.4.6 Support Tribes in Developing and Implementing Strategies for the Protection of Tribal Historic Properties in the NHA.

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Goal 3: Heritage Development and Tourism

Support sustainable tourism and economic development by encouraging responsible use of, and visitation to, the Delta’s unique resources and communities.

Objective 3.1 Tourism Promotions by National Heritage Area Leaders and Partners Attract Visitors Who Appreciate the Area’s History, Culture, Recreational, and Outdoor Opportunities and Contribute to the Region’s Economy.

Strategy 3.1.1 Convene Tourism Partners to Create a Regional Network to Develop a Sustainable Tourism Program.

Strategy 3.1.2 Conduct Market Research to Gather More Information on Current Visitors and to Identify New Target Audiences.

Strategy 3.1.3 Work with Partners to Develop a Three to Five-Year Marketing Plan to Brand and Promote the State’s First NHA.

Strategy 3.1.4 Create and Consolidate Regional Tourism Information for Trip Planning.

Strategy 3.1.5 Use Media and Social Media to Generate Awareness and Visitation.

Strategy 3.1.6 Create Branding Merchandise with the NHA Logo.

Strategy 3.1.7 Consider Developing Receptive Tour Services for Groups.

Objective 3.2 Tourism Products Based on the NHA’s History, Culture, and Natural Resources Are Easily Accessible for Visitors to Learn About and Experience.

Strategy 3.2.1 Adapt the Delta Wayfinding Plan to Include the NHA and Install Signs, Where Appropriate, to Promote the NHA.

Strategy 3.2.2 Create ½-Day, 1-Day and Multi-Day Tours and Thematic Tours.

Strategy 3.2.3 Develop History-Focused Activities and Connect Experiences to Recreational Activities.

Strategy 3.2.4 Work with Historic and Cultural Sites to Increase Access.

Strategy 3.2.5 Create Orientation Exhibits for Welcome Centers and Other Locations.

Objective 3.3 The NHA and Partners Will Support Recreational Resources and Educate Residents and Visitors to Enjoy Recreational Activities Safely and Responsibly.

Strategy 3.3.1 Partner with Public Agencies and Private Entities to Increase and Expand Recreation and Tourism in the Delta.

Strategy 3.3.2 Promote and Encourage Delta-Wide Coordination and Collaboration on Boating, Boating Safety, and Related Programs.

Strategy 3.3.3 Coordinate with the Great California Delta Trail to Develop and Distribute Educational Materials on Bicycle Safety.

Objective 3.4 A Network of Tourism Partners Will Support Development of Appropriate Tourism Infrastructure and Facilitate the Engagement of Residents, Cultural Groups, and Businesses Toward the Development of a Tourism Industry That Remains Sensitive to the Region’s Rural Communities, Traditional Economies, and Natural Resources.

Strategy 3.4.1 Develop Communication Tools for the NHA’s Goal of Sustainable Tourism Development.

Strategy 3.4.2 Communicate Identified Needs for the Development and Maintenance of Infrastructure (Communications, Transportation, Lodging, Etc.) to the California State Legislature.

Strategy 3.4.3 Consider Economic Opportunity Zone Status.

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Goal 4: Partnership

Connect and support collaboration among governmental and non-governmental partners, businesses, and residents to establish a brand that readily identifies the Delta NHA and increases public awareness.

Objective 4.1 Establish and Expand the Partnership Network Through Proactive Leadership and Effective Collaboration.

Strategy 4.1.1 Conduct Partner Gatherings, Enabling Active Engagement and Fostering Participation in Networking and Collaborative Initiatives.

Strategy 4.1.2 Use the Delta Protection Commission’s Position as a Government Agency to Facilitate Organizational Connection at Various Levels.

Strategy 4.1.3 Provide Technical Assistance, Coordinate, and Promote Training Opportunities in Interpretation, Grants, Resource Stewardship, Heritage Tourism, Promotion, Community Development, and Organizational Development.

Strategy 4.1.4 Participate in the Alliance of National Heritage Areas and Work Cooperatively with Other NHAs on Joint Initiatives and Projects.

Strategy 4.1.5 Continue the Delta Leadership Program.

Objective 4.2 Provide Direct Support for Partners Through Financial and Technical Assistance.

Strategy 4.2.1 Establish a Grant Program to Support Projects and Programs That Align with the NHA’s Goals.

Strategy 4.2.2 Provide Staff Support to Seek Outside Grants and Funding.

Strategy 4.2.3 Provide Staff Time and Direct Funding to Carry Out Projects and Programs That Align with the Management Planning Goals.

Strategy 4.2.4 Support Educational Initiatives, Including Research Scholarships and Service-Learning Opportunities to K-12 and College Students and Citizen Science Opportunities.

Strategy 4.2.5 Support the Longitudinal Implementation of the Delta Residents Survey.

Objective 4.3 Build Awareness and Stewardship of the National Heritage Area Through Outreach to Public and Private Sector Partners.

Strategy 4.3.1 Continue to Hold the Annual Delta Heritage Forum.

Strategy 4.3.2 Act as a Clearinghouse of Information to Support NHA Partners.

Strategy 4.3.3 Conduct in-Person and Virtual Visits and Meetings with State Agencies That Service the NHA and Local Governments, Community Groups, and Organizations in the NHA.

Strategy 4.3.4 Enlist National Heritage Area Advisory Committee Members to Act as Information Ambassadors.

Strategy 4.3.5 Develop an Initiative for Leadership Capacity-Building to Increase Engagement in Rural and Underserved Communities.

Strategy 4.3.6 Continue Distribution of Delta Happenings and Delta Heritage Courier E-Newsletters.

Strategy 4.3.7 Continue to Manage and Expand the National Heritage Area’s Web Presence.

Strategy 4.3.8 Implement the Marketing Plan to Inform and Engage Partners.

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Goal 5: Management and Organization

Seek, establish, and maintain collaborative partnerships, effective governance principles, and sustainable business practices to manage the coordinating entity and the NHA.

Objective 5.1 Manage the Sacramento-San Joaquin Delta NHA to Provide Direct Service Programs and Leadership for Partner Initiatives

Strategy 5.1.1 the Delta Protection Commission Supports the NHA Partnership Network

Strategy 5.1.2 the DPC Will Operate a Grant Program to Advance Projects in the Sacramento-San Joaquin Delta NHA.

Objective 5.2 Maintain the Delta Protection Commission as the Coordinating Entity for the National Heritage Area by Upholding Its Commitment to Conservation, Heritage Preservation, Sustainable Development, and Community Engagement, While Implementing the Management Plan and Increasing the Visibility and Impact of the NHA.

Strategy 5.2.1 the DPC Serves as the Coordinating Entity for the Sacramento-San Joaquin Delta NHA, Supporting the NHA with Established Administrative and Professional Positions.

Strategy 5.2.2 the DPC Will Add Staff as the NHA’s Needs Evolve and Change.

Strategy 5.2.3 the Advisory Committee Will Be Involved in the Implementation of the Management Plan in a Restructured Role, Provide Counsel on Recommendations for Policy, Process, and Governance, and Act as Ambassadors to the Partners and Communities in the NHA.

Strategy 5.2.4 the DPC Staff and the Advisory Committee Will Establish Task Groups, as Necessary, in Order to Implement Specific Goals, Objectives, and Strategies of the Management Plan.

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